Social Media Marketing
There’s more to social media than just posting a few times a week on Facebook or Instagram or doing your version of the latest TikTok trend. Paid social media marketing is a valuable tool that can help you sell more products, increase brand recognition, and generate leads. Alison South's social media marketing team has lots of experience and training to make sure you get the most bang for your buck. We work hard to keep up with the latest trends and can often be immersed in webinars and training sessions with social media companies and global experts. Does your current marketing do this?
Advantages of social media ads
Did you know that every fourth post in your Facebook and Instagram news feeds are paid ads? Many of them are shown to you because of something you searched for online, a show you watched on a streaming service, or a social media page you like. One of the most significant advantages of social media ads is that they can target specific audiences based on several factors.
Here are some other advantages:
Brand recognition:
Before you start counting click-throughs and conversions, think about how many people are seeing your ad in their social media feed or on their favorite YouTube channel. Whether they follow your call to action, many people see your brand!
Get more leads:
Facebook's messaging ads and lead generation ads are ideal for customer-facing businesses looking to get more leads. Lead generation ads on Facebook allow you to gather customer information for future marketing, encourage people to sign up for your online event or grow your email list ahead of a product launch. LinkedIn advertising, on the other hand, can be a powerful lead acquisition tool for business-to-business purposes.
Low-cost advertising:
Most social media advertising operates on a pay-per-click or pay-per-view basis, meaning you only pay when someone views your ad or clicks your call to action button. According to Wordstream, the average cost-per-click for Facebook advertising in 2022 is $.97 across all industries.
Reach the right people:
When you advertise through social media, you can choose your platform and select your audience based on various demographic factors and people's interests, buying habits, websites they've visited, and much more.
Effective social media marketing
We know that social media is constantly changing. The same tactics that worked a year ago might not be effective today. Our social media marketing experts take every opportunity to learn from colleagues, experts, and social media companies. Does your current marketing team do this?
