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Search Marketing

A potential customer wants to buy some whatsits online, so like millions of people every day, he goes to Google and types in “whatsits” and clicks on the first result. If your website sells whatsits, you must be at the top of those search results. How do you do that, though? You built a beautiful website, but you're just not showing up in the search results. Alison South Marketing Group's search marketing experts can work to get you found easier by using several strategies.

pay per click

SEM / Pay Per Click (PPC)

Search engine marketing (SEM), also known as pay-per-click (PPC), is one of the most efficient and effective uses of advertising dollars. Once we determine the best SEM strategy, we can get your campaign running quickly. One of the advantages of paid search engine marketing is that it provides almost immediate results, getting you seen and increasing traffic to your website. When you search for a product online, the results at the very top are results from paid SEM strategy. The right strategy could help get your business at the top of the page. Does your current strategy do this?

Search Engine Optimization (SEO)

Websites showing up immediately under the paid results are known as organic results. They are there because Google (or Yahoo, Bing, or any other search engine) has determined that the website best fits the search. If a customer wants to know who is the best whatsits dealer in her hometown, you need to make sure Google knows it’s you. Alison South’s search engine optimization experts research search terms and other analytics to create the content and functionality on your website that Google will push to the top.

search engine optimization
search engine optimization

Search Engine Optimization (SEO)

Websites showing up immediately under the paid results are known as organic results. They are there because Google (or Yahoo, Bing, or any other search engine) has determined that the website best fits the search. If a customer wants to know who is the best whatsits dealer in her hometown, you need to make sure Google knows it’s you. Alison South’s search engine optimization experts research search terms and other analytics to create the content and functionality on your website that Google will push to the top.

Get found with great search marketing

While some concepts have remained the same over the years, there have been a lot of changes in what is considered best practices for SEM and SEO. Alison South's highly trained and experienced search marketing experts know that great SEO and SEM work together to provide an effective way to help you get found online.
Now, are you ready to sell some whatsits?

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