Digital Marketing Solutions
There’s no doubt the world has gone digital. How many hours this week did you spend on Google, various websites, Facebook, Instagram, YouTube, or TikTok? Where’s the first place you go for information? For most people, it’s the internet. Alison South Marketing Group has embraced the digital age and knows what it takes to get noticed online. From creating modern, mobile-responsive websites to developing effective social media advertising, SEO, and pay-per-click campaigns, we are digital experts.
Display advertising lets you target ads to users as they view and interact with popular websites. Because display advertising is so affordable and offers users the ability to precisely target an audience, it gives advertisers a great return on investment.
We carefully develop digital marketing strategies aimed at driving leads to your website or store. Easily generate leads through web-based form submissions. We will optimize your site for easy calling to convert site views into phone call and leads.
SEM / Pay Per Click (PPC)
Alison South drives business through paid digital channels, using SEM strategies that place you at the forefront of consumers’ minds. Sometimes referred to as PPC or AdWords because of their popularity, search engine advertising refers to any paid placement on a search engine.
Search engine advertising gives you:
- Immediate Results. We get most campaigns running within a day or two.
- Accuracy. Accurate reporting and granular data create a crystal-clear ROI.
- Customization. Ability to customize and test multiple creative and messaging.
- Increased Traffic. Ensures the website is found at the precise moment of relevancy.
Search Engine Optimization (SEO)
When someone does an online search for your product or service, is your website at the top of the search results? If not, it should be! Search engine optimization (SEO) can help put you there. Our SEO experts know how keywords, content and website technology work together to push you to the top of the results page.
Location-Based SEO: Through careful geotargeting and local citation building, we ensure your web presence is locally relevant and that your local target audience finds you online.
Service-Based SEO: Our SEO experts will develop a strategy focused on page optimization, link building, and more to earn a top spot on the national search engine results pages (SERP).
Product-Based SEO (ECommerce): Using a combination of technical SEO, site architectures, link building, and review management, we’ll help boost traffic and increase online sales.
Paid Social Media Advertising
Paid social media advertising can make or break a brand’s social media success. Without the right understanding of how to use paid ads effectively, you can do more harm than good for your social media campaigns. We know how to optimize your paid social media advertising strategies to earn the highest rate of return on ad spend.
Programmatic advertising helps you efficiently reach your target audience. With so many digital platforms in use, finding the right channel and the best placements for advertising can be daunting. Programmatic advertising allows us to target across many demographics and devices in real time, reaching your target consumers quickly and efficiently.
Website Design and Development
Your website is often the first impression of your business and your most valuable marketing tool. Alison South designs engaging website to tell your story and convert leads. We work with you every step of the way to ensure you get the content (words, photos, videos, etc.), design and functionality you want.
Social Media Management
Content rules on social media. We optimize your social presence on Facebook, Twitter, Snapchat, Instagram, TikTok, YouTube and the next great social media platform (remember MySpace?!). We provide content, art creation, and posting to grow your fan base and improve customer service.